The Communications component is an integral part of the continued effort to disseminate information, stimulate interest and facilitate participation in the Hartsfield Development Program.

Our targeted communications efforts increase our media outreach. To date, in addition to the general market, we have extended our media outreach to include African-American, Asian, and Hispanic media representatives and organizations.

In an effort to deliver timely and pertinent information, several vehicles have been developed to address the communications mediums for the Alliance.

Newsletter - “The Alliance”:
This quarterly newsletter is distributed to Alliance members, business organizations and advocacy groups. “The Alliance” highlights noteworthy events, reports on current industry activities and also spotlights minority business owners who have reached milestones in their careers.

Website:
This informative website has been constructed to serve as the primary tool for posting Alliance information, schedules of upcoming events and reports on construction projects around the Greater Atlanta area. The website also allows the Alliance to receive messages from its members and supporters. On-line registration for all Alliance sponsored events is also available and easily accessible through our site.

An exciting feature of the website is the ability to send out information in the form of “E-alerts” to all businesses and individuals in our electronic database. The E-alerts contain messages regarding events, opportunities and special announcements that would appeal to those in the construction industry. The database is extensive and is continually maintained and updated frequently.

Marketing CD:
The Alliance marketing CD was developed to be distributed during conferences and networking receptions and is included in sponsor packages to provide an overview of the organization. Additionally, it operates as a resource tool that includes:

· City of Atlanta Certification Forms can be downloaded
· Links to web sites for the Alliance, Department of Aviation, MARTA, City of Atlanta and Department of Transportation

Newsletter - “The Alliance”:
This quarterly newsletter is distributed to Alliance members, business organizations and advocacy groups. “The Alliance” highlights noteworthy events, reports on current industry activities and also spotlights minority business owners who have reached milestones in their careers.

Direct Mail Campaigns
Brochures, newsletters, “Save-the-Date” cards and other such marketing collateral are mailed regularly to current and potential Alliance stakeholders. All direct mail pieces contain information on specific topics pertaining to the Alliance, its members and supporters. The Alliance has an extensive mailing list consisting of top business professionals in construction and non-construction related fields. Our mailing list is updated frequently to ensure its quality and accuracy.

Media
The Alliance targets the following mediums via press releases, personal appearances, and articles:

· Minority Radio
· Television
· Minority Newspapers/Magazines